I’m back! And I have been doing some work on the Make Do website recently.
Not a full rebuild. Not a rebrand. Not even the full future strategy, really. More like a bit of tidying up around what we actually help with now.
And the thing I keep coming back to is reliability of WordPress sites.
Not just whether a site is online. Not just whether the hosting is fast. Not just whether WordPress, plugins and PHP are technically up to date and issues like:
- Whether it is safe to update.
- Whether it is easy enough to improve.
- Whether the people using it actually trust it.
- That is where a lot of WordPress pain really sits.
- A site can be live, technically working and still be a problem.
It might be slow to change. Updates might feel impossible. Nobody might fully understand the plugin stack. The original agency might have moved on. The hosting might be fine on paper but unclear in practice. A small landing page change might take far longer than it should.
That kind of thing does not always look dramatic from the outside.
The site is still there. Pages still load. Forms might still work. Nothing is necessarily on fire.
But internally, the client starts to lose confidence. We’ve had this happen a lot at the agency, so this is my chance to “package up” all that we’ve learned over the years into a new helpful service offering.
For years, “WordPress agency” was a useful shorthand. It still is, to a point. We are still very much a WordPress-first technical agency.
But a lot of the work now is not just “build a WordPress site” because it is helping teams manage websites that have become more important, more connected and more operationally awkward over time.
The website might be connected to sales, marketing, CRM, ecommerce, reporting, internal workflows, forms, customer journeys or content operations.
At that point, it is not just a website, it is a system, a platform, a thing that MUST work that is part of how the organisation runs
So, enter our “WordPress 5-Day Reliability Sprint” which is a practical first step for teams who know their WordPress site has become slow, fragile, risky to update or difficult to improve, but are not sure what should happen next.
We review the current setup, identify the biggest risks, make practical fixes where possible and give the team a clearer route forward.
It is not a magic wand, and it is not a full rebuild in five days. It is a practical way to get a handle on what is actually going on, which feels like the right place to start.
So yes, I am going to be talking more about WordPress reliability, not because it sounds trendy, but because after working with WordPress for a long time, this is where I see a lot of the real problems sitting: in the messy middle between support, hosting, plugins, old decisions, internal teams, previous agencies, content workflows and the next thing the organisation needs the site to do. That is where reliability matters, and that is where Make Do can help.
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