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Great write up of the Shopify re-design

May 8, 2015 by Kimb Jones

I love a good re-design story and this recent one about how Shopify shifted to a more mobile-friendly version of their site is a must-read.

The updated Shopify home page

The updated Shopify home page

Here’s a snippet covering how they strategically used breakpoints to deliver key content to different screen sizes:

Ultimately, this shows that Shopify determined a strategy for content resolution: what content should be available at all breakpoints, on all devices, versus what content should only be available if the on-screen real estate is that of a desktop or tablet? These kinds of questions lead to a better overall content strategy, and should arguably be a part of all responsive design efforts.

How They Did It: Shopify via TutsPlus

Filed Under: Asides, Design, Development

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About Kimb Jones

I’ve been a web designer since the 90's and co-founded the Make Do WordPress agency.

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CEO and co-founder of the Make Do WordPress agency.

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