I love ideas. I come up with them all the time because its an addictive process. Coming up with new ideas makes me feel good, great in fact – its a wonderful release to take a few days or even weeks maturing an idea from early sketches and concepts into a plan to make the idea happen.
In this video Scott Belsky details exactly why this addiction is a trap. Most ideas never get to the ‘plan’ stage never mind the ‘doing’ stage. My vast collection of notepads, journals, post-its and emails are testament to that.
The fact is that as enjoyable and addictive as the idea generation process is it kills productivity and sucks time. When it comes down to it, idea generation is simply another form of procrastination that eventually leads to ‘idea fatigue’.
Idea fatigue is like a bad hangover and is incredibly damaging to a creative mind because it can make the process of maturing new ideas feel cynical and painful.
So the next time a new ides springs to mind don’t throw everything at it. Simply make a note of it, jot down the key points and concepts and get back to work.